SoHo Direct - Privacy PolicyPrivacy Policy
Last updated: July 2, 20261. IntroductionSoHo Direct ("we," "our," or "us") operates the SoHo Direct customer mobile application and the SoHo Direct Shopper mobile application (together, the "App"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our same-day fashion delivery service in New York City.By using the App, you agree to the collection and use of information in accordance with this policy.2. Information We CollectInformation you provide directly:Full name
Email address
Delivery address(es)
Payment information (processed securely through Stripe — we do not store full card numbers)
Saved payment method references (card brand and last four digits only, stored via Stripe)
Order history and preferences
Delivery instructions
Messages you send through the App's order chat (communications between customers and shoppers about an order)
Delivery confirmation photos taken by your shopper and associated with your orderInformation we collect from shoppers:If you use the SoHo Direct Shopper app, we collect information needed to operate the shopper side of our service, including your name, phone number, email address, device information (including push notification tokens), location data while the app is in use (see Section 8), your delivery and earnings records, and information used to verify your eligibility to work as a shopper.Information collected automatically:Device type and operating system
Device information necessary to operate the App (such as push notification tokens)
Location data (shoppers only, for navigation to delivery addresses)Information from Sign in with Apple:If you choose to create an account or sign in using Sign in with Apple, Apple provides us with an identity token to authenticate you. We may receive your name and email address, which Apple typically shares only on your first sign-in. If you choose Apple's "Hide My Email" feature, we receive a private relay email address rather than your personal email address. See Section 5 for how Apple sign-in relates to account deletion.3. How We Use Your InformationWe use your information to:Process and fulfill your delivery orders
Enable order-related communication between customers and shoppers through in-app chat
Send real-time order status notifications via push notifications
Process payments securely through Stripe
Communicate with you about your orders and provide customer support
Improve our App and services
Prevent fraud and ensure platform security
Comply with legal obligations4. How We Share Your InformationWe do not sell your personal information. We share your information only in the following circumstances:With shoppers: To complete your delivery, the shopper assigned to your order may receive your first name, delivery address, delivery instructions, and any messages you send through the App's order chat.With service providers:Stripe — payment processing. Stripe's privacy policy is available at https://stripe.com/privacy
Supabase — secure data storage and authentication
Apple — Sign in with Apple authentication and push notifications via the Apple Push Notification service (APNs)For legal reasons: We may disclose your information if required by law, court order, or governmental authority.Business transfers: If SoHo Direct is acquired or merges with another company, your information may be transferred as part of that transaction.5. Account Deletion and Data RetentionDeleting your account. You can delete your account at any time directly in the App, under Settings → Delete Account. When you delete your account, you are signed out immediately and we promptly remove your personal account data. If you signed in using Sign in with Apple, we also take steps to revoke your Apple ID authorization for the App as part of the deletion process.What we delete. When you delete your account, we remove your personal account information, including your profile, saved delivery addresses, saved payment method references, favorites, device (push notification) tokens, your order chat messages, and delivery confirmation photos associated with your orders.What we retain. We retain records of completed transactions — such as order amounts, order dates, items ordered, and delivery status — in an anonymized form, with the link to your account removed and personal details (such as delivery address and delivery instructions) scrubbed. We keep these anonymized records for legitimate business purposes, including accounting, tax, and fraud prevention, and to comply with our legal obligations. These retained records can no longer be used to identify you.Requesting deletion by other means. You may also request account deletion by contacting us at the email address in Section 13. While account access is removed immediately when you delete in the App, we will process any related deletion requests within 30 days.6. Data SecurityWe implement industry-standard security measures to protect your personal information, including encrypted data transmission (HTTPS/TLS), secure authentication, and access controls. However, no method of transmission over the internet is 100% secure.7. Children's PrivacySoHo Direct is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete it immediately.8. Location DataLocation data is collected only from shoppers using the SoHo Direct Shopper app, and only while the app is in use, for the purpose of navigating to customer delivery addresses. Customers are not required to share location data. Location data is not sold or shared with third parties.9. Push NotificationsWe send push notifications to keep you informed about your order status. You can disable push notifications at any time through your device's Settings app. Disabling notifications will not affect your ability to use the App, but you will not receive real-time order updates.10. Your RightsDepending on your location, you may have the right to:Access the personal information we hold about you
Correct inaccurate personal information
Request deletion of your personal information
Opt out of certain data usesTo exercise any of these rights, contact us at the email address below, or use the in-app account deletion described in Section 5.11. Third-Party LinksThe App may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.12. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this policy and, where appropriate, through in-app notification. Continued use of the App after changes constitutes acceptance of the updated policy.13. Contact UsIf you have any questions about this Privacy Policy or our data practices, please contact us at:SoHo Direct
Email: [email protected]
Location: New York, NY